Holiday Party Picks 

 "A girl should be two things; classy & fabulous"  ~ Coco Chanel~ 

Holiday Season is upon us and it’s time to start thinking about what on earth to wear to all those fancy shindigs ahead. Luckily those canny designers are a step ahead of us and there are some delicious pieces landing in store just in time. But what to choose to look bang on trend and avoid the ‘so last season’ tag? Here are some top tips to look out for:



Erdem at Net-a-Porter

This Holiday Season you can’t go wrong with the perennial party favorite LBD but this time around choose one with a twist. Keep an eye out for delicate drapes, appliqué or ruffles, embellishments and sheer detailing. Look for classic A-line silhouettes with nipped in waists for a ladylike air.


Azzedine Alaia at Matches Fashion

Another winner to watch is anything with a luxe vibe. Think jacquard or brocade, metallic knits or satin blends. Find a Fit and Flare style for maximum Figure Flattery.


Diane Von Furstenberg at Matches Fashion

If you hanker for more color opt for jewel tones in lace or silk shifts or road test some of the winter florals to stand out from the crowd! 


This blog written by our classy and fabulous Sara Delaney
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B-F-F = Black Friday Fabulous
The Countdown is On!

We all love a good sale, so when Black Friday rolls around there will be plenty of us out there fighting for the bargains. In my experience with shopping (and that’s a lot BTW) a successful day at the sales is all about preparation. So, here are a few pro tips on how to get your act together pre-sale this season.

First up you need a cross body bag or a backpack. These genius and on trend bags allow you to keep the much needed wallet under wraps, whilst leaving your arms free for battling through the sales racks.

Elizabeth & James calf-hair backpack

Next you need comfortable shoes. Think sneakers or high tops for speed down the aisles. Or if you like to shop in a pulled together look, opt for any of the many flats out there: brogues, slippers, or monk shoes are the current must-haves.

Elizabeth & James flats.

Finally a few days in the gym in the run up to the big day are a must. Think triceps dips and bicep curls to ensure your arms are perfectly toned for the piles of clothing you will be toting around the store. Add a little stair climb for the all important cardio endurance required bypassing the lines to the elevators, hot footing it up the stairs to all the necessary floors, and you will be Black Friday primed in no time.

Fabulously Written by Sara Delaney


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                     Halloween with Style - Howling Good Fun & Finds

There’s something about Halloween, which brings out the creative in all of us. Whether it’s pulling together an outfit for the Trick or Treat festivities, or ensuring your porch or front yard looks just ghoulish enough.


It’s all about making lasting memories for the little ones, so this season why not take a peek at some of the great décor available out there to ensure your night isn’t a howler. Being a style obsessive, I’m always up for new décor ideas, and you’ll find me searching high and low for the tiniest detail to make the place look perfect.


First up you can’t go wrong with a little ghoulish lantern or two. Pottery Barn always knocks the ball out of the park with their Halloween range. Add some spooky tableware from Crate & Barrel, which you can reuse year after year. Then finally why not step away from the same old candy and opt for some unusual treats from Williams Sonoma, to guarantee you have the whole spooky scene set up in style. Howling good fun!

Writer: Sara Delaney
Images: Pottery Barn
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Top trends to try: Fur Accents

It’s never too early to think about shopping for the colder months ahead, and this season to keep up in the style stakes, you definitely need some fur in your fashion armory.



Prada Fall 13

Whether you’re in the fur or faux camp, it’s always a firm favorite with designers for the winter collections, but is often only available in expensive pieces like coats and jackets.


Nina Ricci Fall 13

Step right on up into this season, and those canny creatives have come up with a bunch of fur accents on their garments, giving us all the chance to get in on the fluffy stuff action without the enormous price tag.

Your fur accent can be just about anywhere, but take heed of a few style rules. Wearing any kind of fur adds to the bulk of your look. If you have body issues with waistlines, hips or even shoulders, think twice about investing in a piece with fur on that section to avoid the Chewbacca look.

Written by Sara Delaney
Images by Style.com

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Social-Local-Mobile


SoLoMo. A term coined in 2010 by John Doerr, Kleiner Perkins, Chi-Hua Chien, and Bing Gordon (former EA CEO), to encapsulate the growing interdependence of three trends: Social, Local, Mobile. The world where searching is limited to a desktop in your living room is gone. The smartphones and tablets that are on every street corner, car, and pocket integrate GPS technology, which provide more accurate results than home IP addresses.


Consumers are already using SoLoMo, even if they don’t use the acronym (yet). By searching for information using ratings and reviews on sites such as Yelp and by check-ins and posts on Foursquare, Facebook and Twitter - they are actively getting involved. The ability to search for a shoe store in your local area is a game changer. No longer will customers automatically drive 20 minutes to the nearest mall for a new boots; rather they can discover the family owned boutique two blocks away. Its more convenient for them and leads to more business for the store.


Local “mom and pop” shops gained popularity and traction due to this new search mechanism.
Social, the platform for promotion and engagement with customers and prospective customers. Local, the target area for that promotion, it can be a neighborhood or even a specific city. Mobile, the medium of communication and connection of social interaction. Which the rise of local results populating big search engines and popular directory applications, its more important than ever for shops to maintain a consistent online presence and brand. Customers can view store hours, promotions, products and services from the comfort of their palms.


SoLoMo is more advantageous than traditional, outdated mechanisms as businesses can reach their target audience easier and focus their efforts on the customers in their immediate vicinity. Social media campaigns, location based promotions, and mobile marketing have all existed in the past; examples such as facebook campaigns, geo-centric marketing and SMS text messaging or direct mail promotions. The major difference - now they are forever intertwined. Businesses must develop information and relevant content that is specifically designed to be shared via social media to stay relevant. Content is key, whether its information or entertainment, it must be current and engaging. SoLoMo has definitely given more power to the consumers, businesses must step up to the meet the challenge.


Shopper on the Go, a mobile application, is the perfect example of SoLoMo in action. Customers are able to search for relevant retailers that fulfill their needs while businesses are able to target their spending on those local tech-savvy consumers who interested in their products. Download the SOTG app from the Android store or Apple App store today and start discovering your own neighborhood like you’ve never seen it before.









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